Richmond Rides

Richmond Rides creates immersive bicycle tour experiences that blend history, culture, and local flavor throughout the city of Richmond. Each ride is designed to engage the senses, exploring the past, experiencing the present, and imagining the future—while connecting guests to the stories, places, and food that make the city unique.

How We Brought It to Life

Boomhitch partnered with Richmond Rides to help envision how their brand could be felt across every sensory touchpoint of the tour experience. Through intentional art direction and brand photography, we captured the energy, discovery, and joy of the rides, highlighting the fun, the learning, and the delicious moments that define the Richmond Rides experience.

A row of bicycles parked outdoors with a brick building and a water tower in the background.
Group of people riding bikes on a tree-lined street, smiling and enjoying a sunny day.
Close-up of a black bicycle with brown tires and a front rack that has a sign reading "Richmond Rides" with a bicycle illustration. There are people in the background, including a person in a blue shirt and green shorts holding the bike, standing out
A person in a black shirt holding a wooden board with baked pastries, some of which are halved to show chocolate filling inside.
Woman wearing a black helmet and glasses holding a white plate with fried chicken and lemon slices on a city sidewalk, with bicycles, people, and storefronts in the background.
Three women standing with bicycles against a red wooden wall with white text advertising a store and a red circular sign that says 'Cut Ration Drug.' The woman on the left wears glasses, a black helmet, black tank top, and jeans. The woman in the mid