Hopper

Hopper is an athletic wear brand built for CrossFit athletes who train hard, compete fiercely, and live the lifestyle beyond the gym walls. Designed for performance and grit, the brand speaks to a community that values strength, resilience, and relentless self-improvement.

How We Brought It to Life

Boomhitch was brought on to help develop and shape the brand’s visual storyline through dynamic branded photoshoots that captured the intensity, discipline, and culture of the CrossFit community. We also designed custom competition T-shirts for multiple events nationwide, creating wearable brand moments that athletes could represent proudly on and off the competition floor.

Two fit young adults, one woman sitting on a box with her legs crossed and wearing a red tank top and black shorts, and one man sitting on the floor next to her, with a kettlebell nearby, an American flag blanket, and gym shoes, against a white backg
A gray T-shirt with red vertical stripes and blue text that says 'hopper,' placed on a wooden floor. To the left of the shirt, there is a jump rope with red handles, and at the bottom left, there is a pair of white athletic shoes.
A wooden floor with a pair of purple and black athletic shoes, a black kettlebell, a small picnic-style hat, a black and striped cloth, a white towel with orange 'holler' branding, and a white and orange cloth bag with similar branding.
A woman in athletic clothing standing in front of an American flag holding a large wooden strap over her shoulder.
Close-up of a man wearing a white and blue baseball-style shirt with red trim, featuring the words 'hopper APPAREL CO.' on the front, and stars on the sleeves.
A woman with curly hair pushed back in a ponytail, wearing a black tank top, hands on a fallen log, crouching low in a forest surrounded by green leaves and trees.
Four young adults standing on rocks by a creek in a wooded area, wearing activewear for outdoor activity.
Group of people sitting around a campfire in a wooded area, raising drinks in a toast.