Commercial Taphouse

Commercial Tap House was an iconic Richmond gathering place known for its wide selection of craft beers and exceptional food. Located in one of the city’s most historic neighborhoods, its mission was simple yet powerful—to bring people together, foster connection, and create community through shared experiences over great beer and memorable meals.

How We Brought It to Life

Boomhitch partnered with Commercial Tap House to shape a brand that felt as warm, authentic, and community-driven as the space itself. Through strategic branding, cohesive collateral, intentional art direction, and a vibrant brand photoshoot, we captured the spirit of connection and character that defined the establishment. Brand photography by Kate Thompson helped bring the story to life, documenting the atmosphere, the people, and the experience that made Commercial Tap House a local favorite.

Neon sign with the words "It Was All a Dream" in white letters, mounted on a dark wall.
Person holding a black basket with a sandwich, salad, and side, lined with white paper.
Three friends sitting at a bar counter having a conversation, with a bartender behind the counter. The bar has a sign that says 'FIB OPEN' and chalkboards with menu items above. A TV is mounted in the corner showing a landscape scene. The setting app
A view through a restaurant kitchen pass, showing a chef in a black shirt and white apron reaching out to receive an order. On the counter below, there are plates with sandwiches, a ketchup bottle, and other kitchen items.
A woman sitting at a wooden table with a basket of tortilla chips, small containers of guacamole and salsa, a glass of water, and a pitcher of water. She is reaching for chips with her left hand, wearing glasses and a dark top.
Two men playing pool in a dimly lit bar with string lights on the wall and a blackboard with birthday wishes behind them.
Logo of a commercial taphouse featuring a drawn fist bump, with text 'Commercial Taphouse, Re-Est 2017' over the background of a bar with a bartender.